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IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley

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May 5May 5

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IGN Entertainment (IGNE), the parent organization of GamesIndustry.biz, has released a new report developed in association with Kantar and UC Berkeley analysing entertainment consumption. The data, based on detailed polling of thousands of highly-committed content consumers in the US, UK and Australia, suggests diverging consumption habits of three distinct generations of consumers.