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"Not surprising at all" – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026

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April 22Apr 22

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Analysts tell GamesIndustry.biz that Microsoft's decision to cut the price of Game Pass and remove Call of Duty as a day-one offering was an expected response to the latter's limited impact on driving subscription revenue, although opinions differ on the impact on Call of Duty revenues.