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Discoverability is the industry’s "Achilles’ heel," marketing survey finds

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August 15, 2025Aug 15

Screenshot-2025-08-15-162647.png?width=1920&height=1920&fit=bounds&quality=70&format=jpg&auto=webp

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face this year.

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Discoverability is the industry’s "Achilles’ heel," marketing survey finds

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